Writing
Things I'd otherwise keep in notebooks: travel notes from long trails, small essays, and the occasional thought on work.
2026
- A quick note on why people turn to AI tools instead of Google/YouTube search? Marketers have learned to cheat the system and optimize their content for the status quo but seems like the tables have turned to make this type of content obsolete.
- Relationship between LLMs and YouTube One of the first things you have to understand about YouTube as a LLM visibility source is that not all LLMs are created equal. Here is a look at which LLM providers use YouTube effectively and which ones drag behind.
- The shift in YouTube’s image as an educational platform Before diving into the effects of AI in discoverability, it is worth understanding the shift in how people interact with YouTube as a video platform.
- Tips for better LLM-cited videos Here is a list of things to keep in mind for your next couple of videos on the brand YouTube channel.
- What I learned about YouTube for LLM Visibility I’ve been looking into how having a YouTube channel contributes to LLM visibility particularly for developer facing tech companies.
- Life’s so easy! Our lives are getting easier by the day, thanks to AI but our jobs are about to get much harder.
- Old shoes A loose stitch on a worn shoe, and a reminder of how much I already have.
- Which videos to make? And other critical decisions The first question every team asks when starting a YouTube channel is "what should we make?" It sounds simple but it's actually where most go wrong.
- YouTube is your evergreen sales call Most developer-facing companies treat YouTube the way they treat social media but YouTube works on an entirely different clock.
2025
2024
- Lycian Way 30 days, 525 kilometres, nearly no training and a lot of time.
- Everyday things I'm grateful for after travelling for a year The small comforts of city living you only notice once they're gone.
- Making friends in Madeira: stray peacocks and a family of donkeys Our first adventure in Madeira nearly ended with me throwing up in a stranger’s car, yet it was still better than the alternative of having to spend the entire night stranded in the dark.
- Madeira Hiking, Trail Running resources My favourite trails on Madeira, the apps we used, what to pack, camping, car rental and trail running.
- Arriving in Madeira and first Impressions Rain, a temperamental rental car, coastal towns tucked between cliffs, and our first levada run.
The full routes and more photos from the road are on Polarsteps.